Introduction
Today’s retail customers expect speed, personalization, and convenience at every step of their buying journey. Whether it’s discovering products, receiving offers, tracking deliveries, or getting support — they want it instantly and on their preferred channel.
Azmarq Technovation empowers retail brands with WhatsApp Business API, SMS, and Google RCS, backed by AI Chatbots, Team Inbox, and intelligent fallback algorithms. With these tools, retailers can ensure 100% message delivery, real-time customer engagement, and measurable ROI.
The Omnichannel Advantage for Retail
1. WhatsApp Business API
- 98% open rates and 4x higher click-through rates than email.
- Perfect for personalized promotions, new arrivals, order updates, and loyalty program alerts.
- Supports rich media — product images, videos, catalogs, and payment links.
2. Google RCS
- Modern, app-like experience inside SMS with images, carousels, and CTAs.
- Great for showcasing seasonal collections or running festive campaigns.
3. SMS
- Works on any mobile device, even without internet.
- Ideal for transactional alerts, OTPs, and urgent promotions.
4. Fallback Algorithm
- If WhatsApp fails → message is sent via RCS.
- If RCS fails → message is sent via SMS.
- Ensures 100% delivery coverage and no missed engagement opportunities.
5. AI Chatbots
- Handle product queries, store locators, order tracking, and returns 24/7.
- Reduce dependency on human agents for repetitive queries.
6. Team Inbox
- Multiple agents can handle customer queries in one shared inbox.
- Assign tickets, track performance, and ensure quick resolution.
7. WhatsApp Commerce
- Enable in-chat product browsing, add-to-cart, and checkout.
- Customers can complete purchases without leaving WhatsApp.
Key Retail Use Cases
- Product Launch & Seasonal Campaigns
- Share festive offers with product carousels on WhatsApp & RCS.
- Use fallback SMS for customers not active on WhatsApp.
- Personalized Promotions
- “Hi Rahul, the sneakers you liked are now 20% off. Order now!”
- AI Chatbot suggests similar products to increase cart value.
- Order Updates & Delivery Tracking
- Real-time WhatsApp/RCS updates reduce calls to customer service.
- Abandoned Cart Recovery
- Automated reminders with special discounts to boost conversions.
- Loyalty Program Engagement
- Send points balance, rewards expiry, and exclusive member previews.
- Click-to-WhatsApp Ads
- Drive traffic from social media ads directly into a WhatsApp chat for instant conversions.
- In-Store Engagement
- QR codes at store entrances for joining loyalty programs or getting digital catalogs.
Why Retailers Choose Azmarq Technovation
- Omnichannel Messaging — WhatsApp + SMS + RCS with auto fallback.
- Retail-Centric Chatbots — 24/7 automated sales & support.
- Proven Results — Increased engagement & sales for top retail brands.
- Data Security — Fully DPDP & ISO 27001 compliant.
- Fast Setup — Go live in 2–3 hours.
Our Retail Clients
We proudly work with Shoppers Stop, Deerika Hypermart, House of Believe, MAX Fashion, Harisons, YouBroadband, Benz, MeruCab, Orange Bus, Neeta Bus, Mahindra Limited, LendingKart, Lenden Club, CredAble, Godrej Properties, and many more.
Conclusion
With WhatsApp Business API, SMS, RCS, AI Chatbots, Team Inbox, and WhatsApp Commerce, retailers can increase sales, enhance customer loyalty, and ensure 100% delivery of critical messages. Azmarq Technovation delivers the perfect blend of technology, compliance, and expertise to keep your brand ahead in the retail race.
📩 Email: info@azmarq.com 📞 Phone: +91 99106 21036 🌐 Website: https://azmarq.com
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