Sometimes, you don’t even need to talk. A missed call is a simple way to communicate with your customers at no cost.

How does a missed call solution work for communication?

The origin of missed call marketing is based on the way Indians communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

Missed Call Alert is a completely automated web based application which enables you to get real time notifications of all calls on your dedicated Toll Free Number. It does not require man power the automation is enough to get daily alert reports.

How a missed call service works?

  • Customer sees your ad/promotion
  • Customer proceeds to call your virtual number seen on an ad

  • Call lands and disconnects
  • Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account

  • Leads are generated to spreadsheets
  • The contact-us information of your callers can be exported to a Google spreadsheet

  • Automated call back or SMS
  • In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number

Advantages of Missed Call Services



The customer incurs absolutely no cost. Missed call services increases engagement.



A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.



Give your customers ease of services as there is zero cost involved for customers to enrol themselves or get in touch!

How you can use missed call service for your business

Easy updates

Missed call to a virtual phone number in India is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.

Registration/Lead generation

This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication.


Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.

COD confirmation

In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.

Collect feedback

t is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

Support for NGOs

Missed call is an easy way for NGOs to garner support for their cause.

The Azmarq Advantage

Why Azmarq is considered as the most reliable enterprise cloud communications company in India and Southeast Asia?

Superior Quality

Best success rates, voice quality and reduced latency.

Superior Reliability

Best in class uptimes of 99.94% including operator up-times.

Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs.

Scale at Ease

Grow at will, expand without worrying about infrastructure.

Best Support

18×7 customer support via phone, email and Twitter.

Extensive Reporting

Easy to understand, detailed reports sent every day