Meta WhatsApp BSP status
- Azmarq
- Official Meta Business Partner / WhatsApp BSP
- Interakt
- Official Meta WhatsApp BSP (Interakt by Jio Haptik / Reliance Jio subsidiary)
Platform comparison
Azmarq vs Interakt
Interakt by Jio Haptik is an official Meta WhatsApp BSP built for SMB, D2C, and ecommerce teams that want WhatsApp CRM, catalogs, and Shopify workflows. Azmarq is an India-focused enterprise omnichannel CPaaS — WhatsApp plus RCS, SMS, Voice, and Email — with a published rate card and a fuller, publicly evidenced compliance stack. This page is for shortlisting fit, not crowning a winner.
Side-by-side
Azmarq and Interakt at a glance
Factual criteria only. Green checks mark where Azmarq’s published positioning is a clearer fit for that row — not a claim that the competitor is deficient.
Pricing model (2026)
- Azmarq
- Published: ₹1,000/mo per WABA; ₹0.90/msg marketing; ₹0.15/msg utility (plus Meta pass-through context — confirm live rates with sales)
- Interakt
- Subscription + consumption: Starter ₹999/mo (Instagram-only on monthly; WhatsApp needs quarterly ₹3,499 or annual ₹11,999); Growth ~₹2,566/mo quarterly-eq.; Advanced ~₹3,500/mo quarterly-eq.; Enterprise custom. ~26% per-message markup on Growth cited by third parties (₹1.09 vs Meta ₹0.8631) — confirm on Interakt’s live pricing
Channels
- Azmarq
- WhatsApp, RCS, SMS, Voice, Email
- Interakt
- WhatsApp and Instagram only (no native SMS, RCS, Voice, or Email; RCS agentic AI marketed separately via Jio Haptik)
Certifications
- Azmarq
- ISO 27001:2022, ISO 9001:2015, SOC 2 Type II; DPDP Act 2023–aligned practices (compliance posture)
- Interakt
- Parent Jio Haptik: ISO 27001:2022, GDPR, HIPAA, CCPA. SOC 2 Type II and PCI DSS not listed for Haptik; Interakt-specific certs and DPDP not independently published — not publicly evidenced as of August 2026
India DPDP posture
- Azmarq
- India-native operations with DPDP Act 2023–aligned practices (forward-looking compliance posture)
- Interakt
- Interakt-specific DPDP status not independently published as of August 2026 — verify with vendor
Scale & target market
- Azmarq
- 700+ enterprise clients; 1B+ messages/year
- Interakt
- 5,000+ businesses; SMB / D2C / Shopify–WooCommerce merchants; India-focused
Product strengths
- Azmarq
- CTWA, CDP, Journeys, Unified Inbox, AI Agents + owned multichannel CPaaS
- Interakt
- WhatsApp CRM, campaign manager, commerce/catalog, abandoned-cart recovery, deep Shopify integration; AI Agents via Haptik (~₹10,000+ add-on)
Fit guide
When each platform fits
Neutral decision cues — use them to shortlist, then validate with demos and commercials.
When Azmarq fits
- You need WhatsApp plus native RCS, SMS, Voice, and Email — not WhatsApp + Instagram only
- Procurement expects publicly evidenced SOC 2 Type II alongside ISO 27001 and ISO 9001
- You want published per-WABA / per-message rates with a modest markup versus Meta India cards
- Your buyer is enterprise (regulated, multi-channel, managed service) rather than SMB/D2C self-serve
When Interakt fits
- You are a D2C or Shopify-heavy brand optimizing WhatsApp CRM, catalogs, and abandoned-cart recovery
- Your near-term roadmap is WhatsApp + Instagram conversation tools, not full CPaaS infrastructure
- You want Interakt’s plan tiers and Jio Haptik AI Agent add-ons for storefront messaging teams
Next steps
Review Azmarq pricing, book a demo, or browse related comparisons. Always confirm competitor rates on their official site.
Related comparisons
FAQs
Azmarq vs Interakt FAQs
Straight answers on pricing, WhatsApp BSP status, and fit — then confirm live rates with each provider.
Talk to salesAzmarq publishes ₹0.90 marketing / ₹0.15 utility per message (plus WABA subscription). Third-party sources document Interakt Growth markups around ~26% over Meta’s ₹0.8631 India marketing base (≈₹1.09). Meta fees still apply on both sides — model a sample month on each vendor’s live commercial sheet before deciding.
Interakt’s core product is WhatsApp and Instagram. Native SMS, RCS, Voice, and Email are not part of that channel mix; RCS agentic AI is marketed separately via Jio Haptik. Azmarq packages WhatsApp, RCS, SMS, Voice, and Email as core channels.
Parent Jio Haptik publishes ISO 27001:2022, GDPR, HIPAA, and CCPA. SOC 2 Type II was not listed on materials reviewed as of August 2026. Interakt-specific certifications should be confirmed directly with the vendor — phrase gaps as “not publicly evidenced,” not as a proven absence.
