Meta WhatsApp BSP status
- Azmarq
- Official Meta Business Partner / WhatsApp BSP
- Gupshup
- Official Meta WhatsApp BSP; large global conversation platform (Webaroo / Gupshup)
Platform comparison
Azmarq vs Gupshup
Gupshup is one of the largest global conversation platforms and an official Meta WhatsApp BSP, with matching enterprise certifications (ISO 27001 + SOC 2) and 30+ channels. Azmarq is a closer India-enterprise CPaaS peer on the WhatsApp / RCS / SMS / Voice / Email mix. Differentiate on dedicated enterprise relationship, DPDP-aligned practices, and transparent published pricing — not on claiming larger message volume.
Side-by-side
Azmarq and Gupshup at a glance
Factual criteria only. Green checks mark where Azmarq’s published positioning is a clearer fit for that row — not a claim that the competitor is deficient.
Pricing model (2026)
- Azmarq
- Published: ₹1,000/mo per WABA; ₹0.90/msg marketing; ₹0.15/msg utility (plus Meta pass-through context — confirm live rates with sales)
- Gupshup
- Usage-based self-serve: flat ~$0.001 (≈₹0.085) BSP platform fee per template and per session message on top of Meta fees; voice $0.0001/sec; enterprise/managed adds onboarding fees
Channels
- Azmarq
- WhatsApp, RCS, SMS, Voice, Email
- Gupshup
- 30+ channels via one API — WhatsApp, RCS, SMS, Voice, Instagram, Telegram, Viber, Truecaller, web/mobile, and more
Certifications
- Azmarq
- ISO 27001:2022, ISO 9001:2015, SOC 2 Type II; DPDP Act 2023–aligned practices (compliance posture)
- Gupshup
- ISO 27001, GDPR, SOC 1 & SOC 2; CISO governance; 99.9% uptime SLA marketed — do not claim Azmarq certification superiority
India DPDP focus
- Azmarq
- India-native operations with DPDP Act 2023–aligned practices (forward-looking compliance posture)
- Gupshup
- Global platform with deep India and emerging-markets strength — confirm DPDP packaging with Gupshup
Scale
- Azmarq
- 700+ enterprise clients; 1B+ messages/year
- Gupshup
- 50,000+ customers; 10B+ messages/month (120B+ annually); 130+ countries — larger global scale
Buyer motion
- Azmarq
- Managed enterprise relationship with dedicated onboarding & support paths
- Gupshup
- Mid-market to large enterprise; strong self-serve + enterprise support; Conversation Cloud, ACE LLM, Superagent AI (launched Apr 2026)
Fit guide
When each platform fits
Neutral decision cues — use them to shortlist, then validate with demos and commercials.
When Azmarq fits
- You want transparent published per-WABA and per-message INR rates instead of a pure usage/platform-fee model
- India-first DPDP-aligned practices and a dedicated enterprise relationship matter more than global channel sprawl
- Your core need is WhatsApp + RCS + SMS + Voice + Email with managed Indian GTM — not 30+ social channels
When Gupshup fits
- You need 30+ channels beyond the core mix (e.g. Telegram, Viber, Instagram in one API)
- You operate at extreme global conversation scale across 130+ countries
- You want Gupshup’s Conversation Cloud / Superagent stack for high-volume fintech or multi-region programs
Next steps
Review Azmarq pricing, book a demo, or browse related comparisons. Always confirm competitor rates on their official site.
Related comparisons
الأسئلة الشائعة
Azmarq vs Gupshup FAQs
Straight answers on pricing, WhatsApp BSP status, and fit — then confirm live rates with each provider.
تحدث مع المبيعاتDifferent models. Azmarq publishes ₹1,000/mo per WABA plus ₹0.90 marketing / ₹0.15 utility. Gupshup’s self-serve tier uses a flat ~$0.001 (≈₹0.085) platform fee per template/session message on top of Meta fees, with enterprise onboarding on managed plans. Model Meta + platform fees for your volume; confirm both live pages.
Both publish ISO 27001 and SOC 2-class programs. Do not claim Azmarq certification superiority over Gupshup. Azmarq’s page-level edges are India DPDP posture, published INR rates, and dedicated enterprise service model.
Gupshup markets RCS among its multi-channel API. Confirm India RCS availability, sender onboarding, and commercials directly with Gupshup for your use case.
